LING053 - LANGUAGE AND ADVERTISING

This course explores how the persuasive techniques in advertisements play on our unconscious knowledge of language as a system of sound and structure, and how they tap into the ways we use language to express our social identities. We will engage in both rhetorical and linguistic analysis of advertisements, looking closely at ads in detail (e.g., what's persuasive about calling 7-Up the "uncola"?) and by thinking more broadly about the ways in which ads reflect attitudes toward language itself (as seen recently in the multilingual version of the song "America the Beautiful"). This course will appeal to students across many disciplines, from the humanities--e.g., English, philosophy, and semiotics---to cognitive science, economics, political science, psychology, anthropology, and linguistics.
Section 301 - SEM
CANCELED
IRWIN, PATRICIA